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9 Holiday Marketing Ideas for Small Businesses
The holidays are a crucial time for small businesses. According to the National Retail Federation, holiday retail sales in the United States increased by 14.1% in 2021 to a record-breaking $886.7 billion. That means there's a lot of potential for small businesses to get a piece of the holiday shopping pie—but only if they have a solid marketing strategy in place. Not sure where to start? Don't worry, we've got you covered. Here are 9 holiday marketing ideas courtesy of the Keweenaw Chamber of Commerce
Industry Expertise: the Unknown Asset That Could Change How You Negotiate
Many believe that being dominant will help them get the best deal in a negotiation. There are some short term benefits to this approach. A person who can overpower their vendor may close deals more quickly and gain more of the initial value in a contract. Over time, however, this approach can prevent dominant negotiators from forming lasting business relationships. They can lose out on valuable insight and influence that can be found with a collaborative approach. Collaborative negotiation doesn't mean
